Process blueprint

Some examples and insights into my approach to designing desirable user experiences and solving real problems.


The goal here is to gather as many insights as possible and empathise with the user. 
Interviews and a “shoulder look” during field observations are a great way find hidden painpoints.

  • Empathise
  • User interviews
  • soulder look – field studies
  • Desk research

Expert interviews

“Shoulder look”

Define the problem

Creating personas and journey maps from gained insights are a useful tools to communicate thoughts and help narrow down to a speficic problem.

  • Create personas
  • Journeys maps
  • Ask HMW questions
  • Facilitate workshops

Journey mapping

Creative workshops

Explore solutions

Ideas can be sketched out and visualised in a variety of ways, from simple napkin sketches on post-its to sktech movies. Anything that can communicate an idea fast and effectively is a valid medium.

  • Sketch out rough ideas
  • Be fast, go crazy, the more the better

Pencil sketches

Sketch movies

Refine solution

On the quest to find the best solution, I like to prototype Ideas in many ways. This could be physical, functional objects, “dumb” static devices with post produced interfaces, or fully digital click dummies.
At the this stage it is important to validate ideas, ideally through user tests or feedback from experts.

  • Protoype ideas
  • Validate with users
  • Iterate

Function mockups

User testing

Click dummies

Mixing physical prototypes with post produced interfaces

Immersive digital scenarios


Good solutions need deserve appropriate presentation. 

  • Renderings
  • Videos
  • Scale models

Final visuals

Presenting solutions

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